116 E. Main Street,
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Previously operated by: Harris-Voeller Theaters Inc.
Previous Names: Rialto Theatre, Voris Theatre
The Film Daily Yearbook of 1928 lists a Rialto Theatre in Jerome with a capacity of 500. In April 1935 it was purchsed by the Harris-Voeller chain and renamed the Voris Theatre. They enlarged the theatre to a capacity of 728-seats.
In 1969 the only theatre in a town of 4,761 residents was purchased by a new owner and renamed the Frontier Theatre. A 1970 story in the Idaho Falls Post-Register said that the owner started out showing G-rated pictures but he said ‘nobody came’, which put him $18,000 in the red. When he started an X-rated policy he was making $1,000 profit a month. The admission price was $3 and the owner said he was drawing 100 patrons a night, both men and women, with ages ranging from 21 to 65.
Pastors of the town’s 17 churches said they were alarmed about the effects of the theater on the local morals and there also was an outcry by citizen who put petitions out urging its closing.
In 1971, the owner was sentenced to 30 days in jail and fined $500 for allowing two 15-year-old girl employees to see the previews for an X-rated film. The 29-year-old owner said he would not pay the fine.
In 1972 the Frontier Theatre was forced to close by the city and there is no evidence that it ever opened again. The demolition date is unknown and today it is the parking lot for Wells Fargo Bank.
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