215 E. Tennessee Street,
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Previously operated by: Crescent Amusement Co.
Styles: Spanish Renaissance
Previous Names: Princess Theatre
The Princess Theatre in Florence opened on Labor Day, Monday, September 1, 1919, with a cost of $75,000 and a seating capacity of 1200. The ads referred to the theatre as the “$75,000 Opera House”. The theatre was fashioned in a Spanish motif, had a chadelier, and a cork linoleum floor.
On Monday April 13, 1925, the theatre was reopened after a remodeling and replacement of the roof. 500 balloons were thrown from the top of the theatre, each containing a pass. Professor George E. Hatch played the Wurlitzer organ for the opening that day. By 1941 it was operated by Muscle Shoals Theatres, a subsidiary of the Nashville, TN. based Crescent Amusement Co.
On Wednesday April 30, 1958 the theatre was again remodeled and reopened as the Cinema Theatre. It had new seats and reconfigued with a total seating capacity of 700, new decorations. rest rooms, carpeting, lobby and cry room. The theatre was operated by Rosenbaum Theatres at this time, which also operated the Shoals, Tuscumbian, and Colbert Theatres at this time.
The Cinema Theatre’s last night of operation was September 24, 1966.
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