Pecos Theatre
219 S. 4th Street,
Santa Rosa,
NM
88435
219 S. 4th Street,
Santa Rosa,
NM
88435
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The Film Daily, March 8, 1934: “The Kiva in Santa Rosa, N. M., one of the few houses in this (Denver) territory still using discs, will install sound-on-films.”
Motion Picture Daily, May 25, 1936: “J. T. Whelan purchased the Kiva at Santa Rosa, N. M. from R. L. Riddle. He will rename it the Pecos.”
Motion Picture Herald, July 25, 1936: “T. A. Whalen, who recently purchased the Kiva theatre at Santa Rosa, N. M., from R. L. Riddle, has reopened it as the Pecos after remodeling.”
Motion Picture Herald, June 15, 1946: “Max Kugelman has bought the Pecos at Santa Rosa, N. M., from W. J. Flannery.”
Boxoffice, March 8, 1965: “As promotion coincident with remodeling and repainting of the Pecos Theatre in Santa Rosa, N.M., owner Les Dollison has asked his patrons to submit suggestions for a new name for the house. He ran an ad in the local weekly paper suggesting that 30 years is long enough for the theatre to maintain the same name. He said a new name would fit in nicely with the remodeling and repair work in the house. In the ad, he carried a ballot for suggestions, with the winners to be selected by a panel of local merchants. The winner of that contest, announced February 14, was given a year’s free pass to the house.”
Boxoffice, March 22, 1965: “The former Pecos Theatre, Santa Rosa, N.M., is now the Rodeo”
When was this theater renamed? Boxoffice, Sept. 25, 1948: “Lester Dollison, who owns the Studio at East Vaughn, N. M., bought the Pecos, Santa Rosa, N. M., from Max Kugelman”
More details two weeks later. Boxoffice, Oct. 9, 1948: “SANTA ROSA, N. M. – Interests of Max Gugelman and Max Wortheim in the Pecos Theatre here have been purchased by Lester Dollison, widely known Texas operator. The house will be remodeled and redecorated, and new lighting and projection equipment will be installed.”
Purchased by Guadalupe County in January 2016.
https://www.route66news.com/2016/01/28/pecos-theatre-purchase-finalized/?fbclid=IwAR3OpKohdSDghPkAlN0XQL0YWHVvdacFchDoFrKNGu2UlajV6HrUiskxB68
Opened as the Rodeo Theatre in 1920. Should have an AKA Rodeo
From what I can tell, this Theatre is still open…
RAC Photography
My memory of the Pecos Theater goes back to January 2, 1983. I was on my way to my first active duty military assignment and had just driven 1,100 miles. I ran into the tail end of a snow storm in western Oklahoma and the Texas Panhandle and did not break free of the storm until Amarillo, TX. As soon as the sun barely plied the eastern horizon I pulled into Santa Rosa, NM and convinced the elderly desk clerks at the Motel 6 to allow me to check in early.
After carting my luggage to my room I felt wide awake enough to drive into town where I parked on, what I thought was, a side street. As I strolled down the sidewalk toward a small grocery store I chanced to pass the front of the theater. Having previously worked at a cinema for years I thought it would be a great idea to catch a movie that night. Alas the theater’s posted schedule indicated that it was only open a couple days of the week and Sunday January 2nd was not one of those days.
Sell Concessions and make Change-overs at the same time.WOW.
As of June 2009:
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<img src=“http://farm5.static.flickr.com/4017/4542077373_9641273a8d.jpg” width=“333” height=“500” alt=“Pecos in Santa Rosa, NM” />
My buddy and I got stranded in New Mexico on our way home from Phoenix, I wanted to make sure we at least made it to a town with a movie theatre, we didn’t, but the on the way home we decided to drop by this place anyway… It was a sad discovery to see it was closed.
The outside looked to be in very nice condition. We peeked in the window and there was a one sheet for The Blind Side in the now playing poster case. Sign in the window said CLOSED PERMANENTLY.
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We attended the Pecos Theatre in Santa Rosa in 2004…it was a little run down but had a fairly large crowd for the show. It has just a single level, no balcony. The theatre used carbon arc lamps and a Ballantyne Sound-Master tube type sound system. The projection booth is accessed by a ladder which goes up from the concession stand so if only one person is working at the theatre, he can sell tickets and snacks and still operate the projectors.
Here is a 2004 photo, it is at the bottom of this page:3
http://nipper.freeshell.org/misc.htm
Here’s a 2006 view of the PECOS – operator Rudy Sanchez owns the truck: http://www.rushcreekgallery.com/lfop/index.html