CineMedia income down in Q2

posted by Michael Zoldessy on August 12, 2008 at 10:47 am

National CineMedia, the largest company in the U.S. for cinema advertising, had lower earnings this past quarter as compared to last year.

National CineMedia Inc., which manages North America’s largest provider of digital movie-theater advertising and marketing, had lower earnings in this year’s second quarter compared to the same period of 2007.

The Denver company reported net income of $4.3 million, or 10 cents per diluted share, for its quarter ended June 26, down from $6.3 million, or 15 cents a diluted share, for last year’s comparable period.

National CineMedia (NASDAQ: NCMI) went public last year, completing its initial public offering in February 2007.

Read more at Bizjournals.

Comments (2)

terrywade on August 12, 2008 at 10:28 pm

Most of the theatres that have this advertising before the film starts in most of the theatres I have been to keep the ceiling lights on during the video ads. Some cinemas even have a row of lights over the screen top and the image of the ads is all washed out. I can’t believe companies that pay to advertise with these advertising theatre guys need to check out the bad image in many theatre chains around the USA. Many of the bulbs in the video projectors are way low and old/worn ready to go out plus mixed with the bad angle as most pre show projectors are not in the center port spot in the booth but off to the side. When you see tilted letters this is the problem. It is very easy to put lower watt bulbs in the ceiling above the screen or turn them off in the first row only and dim the house lights. Most movie people I know don’t even watch the ads. Some commercials can be very entertaining but they are very seldom used in the pre show line up. A theatre I went to last week in downtown San Francisco had the worst light level for the pre show ads. They even had the work lights on during the commercials. The bulb in the video ad projector was at about 10% level. I complained to the manager and she told me the bulb was bad and ready to go. (How about just turning it off and put in a new bulb) The overhead lights in the theatre while the pre show was on had the bright level up as people had newspapers out reading them and not watching the boring pre show ads. At least If your home you can watch commercials in the dark by turning down your house lights.

JodarMovieFan on August 13, 2008 at 9:27 pm

For me at least, I can’t say I’m not thrilled by the aspect that one of the main contributors to my disgust for current day cinema attendance – is on screen advertising- and they’re not making a lot of money? Boo Hoo.

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