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The “New Adler” theater was built with “Stadium” seating and was the first theater in Marshfield to be air conditioned. In the 40’s the lounge area under the upper portion of the auditorium was renovated and a concession stand put in. Snacks were conventional movie fare, popcorn, candy and soda. The building was art deco inside and out. Much, if not all of the lighting in the theater was neon strip lighting that ran the length of the auditorium hidden in a ceiling sofit and side features.
The canopy over the Central Ave sidewalk had both incandescent and neon lighting as did the blade which was centered over the canopy. The incandescent lights were all connected to chase mechanisms that sequenced the light. Click on “photos” to see Roger’s 8 picture
Betty Adler, daughter of J.P. Adler told me that he ran a contest to rename the Trio Theater as he renovated it. A magician appearing at the Opera house entered Relda – Adler spelled backwards. He won. The Relda was the first theater in Marshfield to be converted to wide screen format, it was premiered by the “The Robe” the first CinemaScope feature released
The building that housed the theater and subsequent businesses was destroyed by fire a few years ago
As I was growing up in Marshfield, the Alder Opera House was known as the “Old Adler” after it was closed the space was used as an armory for a unit of the 84th Division Army Reserve until it was demolished. The basement also housed the “Palm Garden” tavern
I wish to contact either william or gary appel for additional information or photos of the three lakes theater and to update them on what is happening there