3110 Roswell Road NW,
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Buckhead Theatre (Official)
Firms: Daniell & Beutell
Styles: Spanish Baroque
Previous Names: Capri Theatre, Cinema 'N' Drafthouse, Coca-Cola Roxy Theatre, Roxy Theatre
Originally opened as the Buckhead Theatre on June 2, 1930 with Nancy Welford in “Gold Diggers of Broadway”. Seating was provided for 800 in the orchestra and 256 in the balcony. It was later operated by Affiliated Theaters, a subsidiary of McLendon Theatres as a second run neighborhood theatre.
On June 29, 1962 it was renamed Capri Theatre after it and the nearby Fine Art Theatre were taken over by Ruth and John Carter under the moniker Carter Theaters. The interior was renovated, seats replaced and it reopened with a new policy of showing first-run event movies with longer runs than the first-run theatres downtown, such as “El Cid” and “Those Magnificent Men in their Flying Machines”. In the late-1960’s the Carters sold both locations to the Weis Company out of Savannah. This marked the entry of Weis into Atlanta and for the next ten years they were a major player in the first-run market with these locations to be added to the chain:Broadview Theatre, Weis Cinema (the old Peachtree Art), Peachtree Battle (the old Peachtree Battle Mini Cinema), and the Broadview II Theatre. The last big unqualified hit to play the Buckhurst Theatre was “The Godfather” in 1972. Thanks to aggressive blind bidding Weis continued to draw large crowds here with movies like “Papillion” and “Earthquake” but given the big ‘up front’ advances, they were only modestly profitable and certainly not enough to cover the losses of such monumental flops such as “Gable and Lombard”, “Lost Horizon” & “Seven Percent Solution”.
After Weis left town the Capri Theatre name was dropped in favor of Cinema Gallery when George Ellis briefly moved his Film Forum operation here before moving on to the smaller Fine Art Theatre. For a brief period this became a live performance venue before being acquired in 1980 by James Duffy. This location finished out its days as a regular movie theatre as one of the dollar house Cinema ‘N’ Drafthouse locations. After that it was converted into a live performance center under the name Coca Cola Roxy before returning to its original Buckhead Theatre identifier.
The Roxy Theatre was closed in 2009. By spring 2013 it had reopened as the Buckhead Theatre presenting concerts and special events.
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