Varsity Theatre

2412 Lincoln Way,
Ames, IA 50014

Unfavorite No one has favorited this theater yet

Additional Info

Previously operated by: Central States Theatres Corp, Cinemark

Architects: Roland 'Tip' Goucher Harrison, Frank E. Wetherell

Firms: Wetherell & Harrison

Nearby Theaters

Varsity Theatre

Opened as a single screen on October 4, 1938 with Don Ameche in “You Can’t Have Everything” & Russell Gleason in “The Higgins Family”. It has since been converted to a twin. The Varsity Theatre plays independent and general releases with admissions ranging from $3.75 to $5.75.

The Varsity Theatre was originally operated by Central States Theatres with lobby space added and a second screen. It is was last operated by Cinemark Theatres, who closed it at the end of 2008. It had been demolished by 2018.

Contributed by Chuck

Recent comments (view all 8 comments)

Joe Vogel
Joe Vogel on March 22, 2009 at 12:35 am

Here’s an illustrated web page about the Varsity Theatre</a>, courtesy of the Ames Historical Society. It says that the Varsity was designed by the Des Moines architectural firm Wetherell & Harrison, and that the same firm also designed the Collegian Theatre in Ames.

rodmo71 on June 22, 2009 at 7:43 pm

The Varsity II closed at the end of 2008. No word yet what will happen to the theater.

kencmcintyre on June 29, 2009 at 10:07 pm

Here is an October 1938 ad in the Ames Daily Tribune:

sdgirl on September 4, 2009 at 4:33 am

I am really sad the varsity theater closed. They played some fantastic independent movies, and had some fun midnight screenings.

Trolleyguy on June 28, 2018 at 8:57 am

From Street View, it appears that this theatre has been demolished.

Joe Vogel
Joe Vogel on June 28, 2018 at 11:48 am

Indeed it looks like the whole block has been replaced except for the four-story brick building at the corner of Stanton Avenue. The new project looks like one big building in satellite view, though the facade treatment attempts to make it appear from the street to be several narrower buildings.

50sSNIPES on August 13, 2021 at 5:39 pm

The theater opened with a double feature: Don Ameche in “You Can’t Have Everything”, and Russell Gleason in “The Higgins Family”.

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater.