410 Box Butte Avenue,
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Operated by: GEJU Theatres
Architects: Walter H. Simon
Functions: Movies (First Run)
Styles: Streamline Moderne
Previous Names: Geju Alliance Theatre
The Alliance Theatre was a remodel of the former Imperial/Fox Imperial Theatre (which has its own page on Cinema Treasures). Opened on November 23, 1937 with Errol Flynn in “The Perfect Specimen”. The Alliance Theatre, located on Box Butte Avenue in Alliance, is an Art Moderne style movie house which is still operating today showing first-run films.
It is shown as open in the 1945 Film Daily Yearbook, with seating for 869 and at that time operated by Fox Inter-Mountain Theaters Inc.
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