Mt. View Drive-In

721 Mechem Drive,
Ruidoso, NM 88345

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MichaelKilgore on May 8, 2022 at 2:34 pm

With the following ad, the Mt. Vue added the “Sho-Dyn” to its weekly Ruidoso News ad.

1) With the chef image, the drive-in was probably trying to position its concession stand as a standalone, or at least featured, dining establishment. The Sho-Dyn stayed in its ads through 1960.

2) I’ve looked through dozens of this drive-in’s ads in the News, but I’ve never seen “Mountain” or “View” in any of them. Although industry publications stated its name in full English, I’m included to call this drive-in the “Mt. Vue” as it apparently wanted to be known.

Found on

MichaelKilgore on January 21, 2020 at 2:47 pm

Boxoffice, May 18, 1959: RUIDOSA (sic), N. M. – A drive-in that will accommodate around 200 cars is being rushed to completion for a June 1 opening by Ken Newton and Ed Wimberly, owners and operators of the Mountain-Vue Sho-Dyn Drive-In."

MichaelKilgore on November 21, 2019 at 2:36 pm

The Motion Picture Almanac drive-in list first included the Mountain View in Ruidoso in the 1952-53 edition, capacity 230, owner Bill Eiland. The Theatre Catalog listed it as capacity 250, owner William Eiland.

NYozoner on December 22, 2016 at 10:00 pm

Please update address to:

721 Mechem Dr
Ruidoso, NM 88345

jwmovies on October 28, 2012 at 1:34 am

Approx. address for this drive-in was 721 Mechem Drive. Now Sierra Cinema.