Circle Twin Cinema

625 Watervliet Shaker Road,
Latham, NY 12110

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Additional Info

Functions: Retail, Swimming Pool

Previous Names: Branche Theatre, Circle Cinema, Latham Twin Market Street Music Hall

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Circle Twin Cinema

The Branche Theatre opened on May 26, 1964 with Buddy Ebsen in “Male Order Bride” (aka West of Montana) & Nancy Kwan in “Tamahine”. It was located on Route 155 in Latham. The theatre was a free-standing building with a large parking lot. On January 1, 1979 it was renamed Circle Cinema. On December 10, 1969 it was twinned and renamed Circle Twin Cinema, which closed on August 1, 1975 screening “Deep Throat” & “The Devil in Miss Jones”. It was reopened on June 29, 1977 as the Latham Twin which closed on August 2, 1978. It was converted into a discotheque.

In the 1980’s, the building was reopened as the Market Street Music Hall, a huge pizzeria with a tiered floor and a theatre pipe organ installed for entertainment (sorry, organ enthusiasts–I don’t know where the organ came from or where it went afterward). That operation lasted about ten years, then the Circle Twin Cinema became a swimming pool and spa sales facility, which it remains today.

Contributed by Joe Masher

Recent comments (view all 6 comments)

Roger Katz
Roger Katz on January 26, 2014 at 7:40 pm

Address is 625 Watervliet Shaker Rd.

DavidZornig
DavidZornig on October 18, 2020 at 6:07 pm

Locals indicate it later became a club or business called Sparkles before or after Market Street Music Hall, and is today Exit5 Auto Group. It was once closed down for showing “Deep Throat”.

rivest266
rivest266 on May 10, 2024 at 11:07 am

The Branche theatre opened on May 26th, 1964. Grand opening ad posted.

rivest266
rivest266 on May 10, 2024 at 12:13 pm

Renamed Circle Cinema on January 1st, 1969 and became the Circle Twin Cinemas on December 10th. 1969. 1969 grand opening ad posted.

rivest266
rivest266 on May 11, 2024 at 1:55 am

Closed on August 1st, 1975, for show the double bill “Deep Throat” and “The Devil in Miss Jones” and reopened on June 29th, 1977, as the Latham Twin and closed again on August 2nd, 1978, and converted into a disco. Article and 1977 ad posted.

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