New Century Cinema

High Street and Bell Road,
Sittingbourne, ME10 4PG

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Related Websites

New Century Cinema (Official)

Additional Info

Previously operated by: Cannon Cinemas, Classic Cinemas (UK), Odeon Theatres Ltd., Rank Organisation

Architects: Frederick Charles Mitchell

Styles: Art Deco

Previous Names: Odeon, Vogue Cinema, Classic Cinema, Cannon, Picturedrome

Nearby Theaters

New Century Cinema

Designed by architect F.C. Mitchell for the A.E. Abrahams chain, it was taken over by the Oscar Deutsch chain of Odeon Theatres Ltd. and opened as the Odeon on 4th January 1937. The opening film was Freddie Bartholomew in "Little Lord Fauntleroy".

The cinema has a corner entrance with a curved fa├žade with five narrow windows allowing light light into the circle foyer/restaurant area. The auditorium was quite plain, and the only decoration was a decorative grille on each side of the square proscenium and a double trough in the ceiling which contained concealed lighting. Seating was provided 1,593, with 1,077 in the stalls and 516 in the circle.

The Odeon was sold to Classic Cinemas in December 1967 and was re-named Vogue Cinema. It closed on 13th January 1968 with a children’s matinee performance, the main feature being the 1948 film "My Dog Rusty" starring Ted Donaldson. The building was converted into a Vogue Bingo Club.

On 9th January 1971 a 111-seat Classic Cinema opened in what had formerly been the restaurant and in 1972 a 300 seat screen opened in the former circle. The stalls area remained in use as a bingo club. Mecca Leisure purchased the building and operated a Mecca Bingo Club in the downstairs area, and the cinemas were leased to the Cannon Group and re-named Cannon.

On 7th January 1997 the cinemas were taken over by the Picturedrome group of cinemas and were re-named Picturedrome. Three years later in 2000, they were taken over by Reeltime Cinemas and re-named New Century Cinema.

Mecca Bingo continued in the former stalls area, but in November 2006, planning permission was applied for, to convert the cinema section into church use. The screen in the former restaurant was closed, with the remaining screen in the former circle continuing. However the planning application to convert to church use was refused by the local council and the cinema operators Reeltime threatened to close the screen and board up this section of the building. In January 2008, Reeltime proposed plans to convert the cinema section into ‘community use’.

However this was not to be, as the New Century Cinema was closed on 26th February 2009. It was refurbished and re-opened 27th January 2015. The Mecca Bingo Club was closed in 2021. Due to the lease running out, the New Century Cinema was closed on 29th December 2022. The final films screened were Luli Mitchell in “Matilda the Musical” & Sam Worthington in “Avatar: The Way of Water”.

Contributed by Ken Roe

Recent comments (view all 7 comments)

Ken Roe
Ken Roe on September 15, 2008 at 8:49 am

The former Odeon; New Century Cinema/Mecca Bingo Club photographed in August 2008;

james2003 on March 23, 2009 at 10:03 am

I am sad to relate that the New Century Cinema has now closed down. It played its final film on Thursday 26 February 2009. The cinema was closed due to dwindling attendances.

james2003 on March 11, 2010 at 9:05 am

There are plans in the pipeline to convert the New Century Cinema building into a night club.

Buffer on September 28, 2014 at 11:58 am

The website of the Rio, Burnham on Crouch has information on this cinema, and they plan to re-open both screens in December, 2014.

DragonSkrypt on October 5, 2014 at 11:07 am

The New Century is reopening this December (2014). The new website is:

Buffer on January 12, 2015 at 12:56 pm

The date announced for re-opening of Screen 1 is January 27th, with What we did on our holiday and The Imitation Game. Screen 2 to follow, Several catch up films are programmed such as the Hobbit.

Buffer on December 11, 2019 at 9:15 am

The 8 screen Light Cinema opposite the station is well advanced with March 2020 as a likely opening date. This could affect the future of the cinema half of the New Century.

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