Guild Theatre

208 S. Casino Center Boulevard,
Las Vegas, NV 89101

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Additional Info

Architects: R. Ashby Eckels, A.L. Worswick

Styles: Mission Revival

Previous Names: New Palace Theatre, Palace Theatre

Nearby Theaters

August 1960 photo courtesy of George Thomas Apfel.

Located in downtown Las Vegas, the Palace Theatre was opened on May 5, 1932 with the world premiere of “Two Seconds” starring Edward G. Robinson. It was designed in a Mission Revival style by architect A.L. Worswick. It was renamed Palace Theatre into 1941. In 1943, it was listed as the New Palace Theatre.

In 1950 it was back to the Palace Theatre name at 208 S. 2nd Street (today renamed S. Casino Center Boulevard) and a seating capacity of 641. Following a remodel to the plans of architect R. Ashby Eckels, it was renamed Guild Theatre on October 21, 1960 and became an art house movie theatre.

Now demolished, a parking structure has been built on the site.

Contributed by Ken Roe

Recent comments (view all 7 comments)

rivest266 on August 13, 2013 at 2:42 pm

This was seen in the James bond movie, Diamonds are Forever during the car chase scene.

davidplomin on October 2, 2013 at 10:25 pm

I’m looking at all the theaters that used to be in downtown Vegas, and I wonder, what the hell happened??!! Did no one care to keep a couple of them opened?! With such a large population, including tourists who……MIGHT NOT WANT TO GAMBLE, and actually see a movie instead, WHY they are all gone. No IMAX theater. No classic films venue. No first run movies. Sad indeed. Your your C OF C only cares about the gambling tables, slots, expensive high rollers. Not the regular folks who crave inexpensive entertainment. I pity your downtown, and it’s future…..

DavidZornig on November 26, 2016 at 9:15 am

August 1960 photo and a 1933 print story added about it’s use as a radio station. Via George Thomas Apfel.

Built in 1932.
The building housed the studios of Las Vegas' 1st radio station KGIX in the 1930’s.

June 25, 1933 owner J.M. Heaton struggled to keep the station on the air. Heaton was Agent for the San Pedro, Los Angeles and Salt Lake Railroad.

rivest266 on September 13, 2019 at 1:32 pm

This opened on May 5th, 1932. Grand opening ad posted. It opened with the world premiere of “Two seconds” with Edward G. Robinson.

rivest266 on September 13, 2019 at 4:11 pm

Closed as Palace in 1960 and reopened as the Guild theatre on October 21st, 1960 with “I’m All Right Jack”. Grand opening ad posted.

dallasmovietheaters on January 8, 2023 at 10:57 am

The Palace Theatre was home to a residential building at 208-210 South Second Street that was put on timbers in 1932 and moved to Ninth Street. The original Palace Theatre was built next to the Post Office and across from the Court House replacing the residents. It was also said to be on the same street block as the Majestic Theatre. The El Portal was converted to sound in July of 1929 but the same does not appear to have occurred at the Majestic and the sound-era Palace replaced both the Majestic and the Airdome Theatre across the street.

Find original architect of the Palace Theatre, A.L Worswick’s exterior sketch circa 1932 in photos of what was a Mission Revival theater. As the venue was reaching the expiry of a 30-year lease, the venue became the Guild opening with Spartacus. Lloyd Katz ran the Guild but that all ended with “Next Stop, Greenwich Village” and “Harry & Tonto” on a double feature on Jun 20, 1976 as the Golden Nugget Hotel would obtain the property in 1976 for a parking structure adjoining the famed hotel and casino. The theater was razed not long after its final shows.

DavidZornig on February 28, 2023 at 5:52 pm

Promo for “Irma La Douce” at the Guild Theatre advertised on the facade of the Fremont Theatre lower right.
Circa June 1963 35mm slide image credit Frank Hemenway.

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