Silver Cinemas 10
6000 Aurora Avenue,
Urbandale,
IA
50322
6000 Aurora Avenue,
Urbandale,
IA
50322
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The Silver Cinemas 10 theatre was a modern 10-plex housed in a c.1986-built warehouse building. It opened June 27, 1997 as a discount house. It closed on November 4, 2004.
The building is currently (May 2009) commercial/warehouse space.
Contributed by
Edward Cook
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The site of Silver Cinemas 10 theatre on Aurora Avenue was formerly a retail space (“Best Buy” Electronics Store?). Construction of theatre space was completed in June, 1997 and Silver Cinemas 10 theatre began as a second-run theatre. In 1998 it changed to a first-run policy.
June 27th, 1997 grand opening ad in photo section.
Pace Warehouse Store - Kmart’s version of a Costco or Walmart’s Sam’s Club - opened in this new-build facility on October 24, 1986. They scooted in 1993 with a hefty unpaid tax bill of six figures leaving a challenging / costly building to retrofit.
Dallas-based Silver Cinemas sunk $1.8 million into the refresh of a portion of the building They carved out a second-run discount cinema in 1997 with a capacity of 1,800 seats. Shifting a year later to first-run when older first-run theaters began to close, the venue was simply overmatched by superior megaplexes. Flailing, it switched back to discount films five weeks before closing permanently on November 4, 2004. The space was converting once more away from cinematic endeavors.