73 High Street,
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Previously operated by: Davis Pavilion Circuit
Architects: Robert Cromie
Located in Croydon, Surrey, today a southern part of Greater London. When it was built in 1928, the Davis Theatre was the second largest cinema to be built in the UK, (Green’s Playhouse, Glasgow, Scotland was larger with 4,300 seats, and the Davis Theatre was the largest cinema in England). Later, when Green’s Playhouse, Dundee, Scotland and the Gaumont State Theatre, Kilburn, London had been built, the Davis Theatre became the 4th largest cinema in the UK (and of course the second largest cinema in England).
The Davis Theatre was built and operated by the Davis family, with Israel Davis at their head. It was their tenth cinema, with earlier ones being the Brixton Electric Pavilion (still operating today as the Ritzy Cinema), and including the Pavilion’s at Marble Arch and Shepherd’s Bush.
The Davis Theatre opened on 18th December 1928 with the British Premiere of Emil Jannings in "The Last Command". Seating was provided for 2,200 in the stalls, 225 seats in the Royal Circle at mezzanine level and 1,500 seats in the balcony. The projection box was located at the rear of the Royal Circle mezzanine, to enable a straight throw onto the screen. The theatre had a huge stage which was 30 feet deep, and there were six dressing rooms on three floors, that could accommodate up to 110 artistes. It was equipped with the largest Compton organ ever built, which had 4Manuals/22Ranks, opened by organist Alex Ferguson-Taylor. There was also a café/restaurant, which contained a dance floor.
The auditorium had a fine Italian Renaissance style, with Ionic columns on the side walls, along which were Italianate base relief friezes. There was a huge central dome in the ceiling and many early Art Deco style features to the decoration.
One tragic incident, which could have been a disaster happened on the evening of 14th January 1944, when a German plane dropped a bomb on the theatre. It made a small hole in the roof, and landed in the stalls, but didn’t explode. It killed 6 members of the audience and injured 25. There were over 2,000 in the audience that night, watching the supporting feature film starring Joan Davies in "Two Senoritas". If the bomb had exploded there would have been total devastation and many hundreds dead. Damage was only minor, and repairs were soon carried out.
The Davis Theatre played mainly the Gaumont release, as Gaumont Theatres did not have their own cinema in Croydon (although they did own 20% shares in the Davis Theatre). Occasionally, the Odeon release would play the Davis Theatre, as the Odeon Croydon was quite small.
Many live shows were performed at the Davis Theatre, highlights being two performances of the London Philharmonic Orchestra, conducted by Sir Thomas Beecham in January and October 1939. Beecham conducted the inaugural performance of the Royal Philharmonic Orchestra on 15th September 1946. Jeannette MacDonald gave a sell-out concert on 7th July 1946, with other concerts by Maurice Chevalier(1953), Frankie Laine(1954), Gracie Fields(1954), Liberace(1956), Bill Haley & his Comets(1957), Paul Anka(1958) and Mario Lanza(1958). Stage productions include "Peter Pan", "Annie Get Your Gun", King’s Rhapsody" and plays such as "Harvey", "Pygmalian" and "The Second Mrs Tanqueray". The Boshoi Ballet appeared on stage in 1956, and one of the performances was filmed, to be later released as "The Boshoi Ballet".
With the downturn in cinema-going in the late-1950’s and the introduction of commercial television, the announcement came in December 1958 that the Davis Theatre would be closing. Plans were being made at that time to build a new theatre/concert hall in Croydon, to be known as the Fairfield Halls, and the local council tuned down proposals to purchase the Davis Theatre, rather than build their new hall.
The Davis Theatre played its final live performance on 10th May 1959, with a show name ‘Jazz at the Philharmonic’ starring Ella Fitzgerald and the Gene Kupra Quartet. The cinema closed on 23rd May 1959 with a second run presentation of Russ Tamblyn in "Tom Thumb" and "Andy Hardy Comes Home". The theatre contents went to auction sale, and the Compton organ was offered to the council to install in their new Fairfield Halls, but it was refused, and some ranks of pipes were sold to a church, the remainder being split up and scrapped.
The Davis Theatre was demolished in late-1959, and an office block named Davis House and car parking space was built on the site. This was a great loss to the people of Croydon and indeed London, and the new Fairfield Halls, which opened three years after the Davis Theatre closed, cannot even come close to the magnificence of the Davis Theatre.
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