1220 Pacific Avenue,
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The Jewel Theatre was housed in a Masonic Lodge, a narrow, three story commercial building on the East side of Pacific Avenue between the terminus of Soquel Avenue and the terminus of Cooper Street, a few doors South of where the Hotel Palomar (now Palomar Inn) was later built. The Jewel Theatre was opened November 22, 1907.
The Jewel Theatre was likely closed in 1920, as it does not appear in the Film Daily Yearbook 1926 edition. One grainy, early photograph has been seen, looking up Pacific Avenue when the theater was still operating, and it can be observed that the building was then more ornate than it appeared following a subsequent remodeling, probably in the 1920’s.
The building was destroyed in the 1989 Loma Prieta Earthquake, and a Postmodern style, stone-clad facade building of similar proportions and height stands there today.
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