Regal Brook Highland 10

For whatever reason, this theater opened as the Cobb Brookhighland (one word) 10 on September 30, 1994 - although “Brook Highland” was the name of the shopping center (two words). Regal Cinemas acquired Cobb Theatres in a deal announced in June of 1997 effective on July 31, 1997. Regal kept the Cobb branding into Spring of 1998 when it became the Regal Brookhighland 10. Regal then changed the venue’s name in December of 1998 to the Regal Brook Highland 10 (now with the proper two words).

Regal struggled as the inherited Cobb theaters were outmatched by superior megaplexes. Regal rebranded the majority of its Brook Highland 10 auditoriums as Regal CinemaArt screens operating with a combination of mainstream and alternative / indy cinema titles in the 2000s. (AMC had tried something similar at some of its locations as “Gourmet Cinema” branded auditoriums.) Meanwhile, Regal decided to retain its Trussville 16 locally but subtracted the former Cobb turned Regal Hoover Square dollar house, the Galleria 10, the Festival Stadium 18, and the Wildwood 14 as it all but retreated from the Birmingham market.

Regal and the Brook Haven Center’s second operator, Developers Diversified Realty had an amicable parting of ways calling the lease as at term’s end on January 14, 2007. “Eragon” was the last show played that night. DDR had the former cinema demolished in March of 2008 to make way for a Circuit City electronics chain store.