Strand Theatre

1329 O Street,
Lincoln, NE 68508

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Additional Info

Previous Names: Elite Theatre

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The Elite Theatre was opened prior to 1911. The name was later changed to the Strand Theatre. The Strand Theatre is listed in the 1933 Film Daily Yearbook with 200 seats. It is not listed in the 1934 edition.

Contributed by Lost Memory

Recent comments (view all 2 comments)

Joe Vogel
Joe Vogel on March 28, 2014 at 11:56 am

According to this article by Jim McKee in the Lincoln Journal Star, by 1911 there were two movie houses called the Elite Theatre on O Street; the Elite No. 1 at 1329 and Elite No. 2 directly across the street at 1330. He notes that the Elite No. 1 became the Strand and the Elite no. 2 became the Palace. When the Strand was converted into a grocery store (he doesn’t say what year,) the name Strand was moved to the former Wonderland Theatre at 1308 O Street.

McKee also mentions a few other theaters that operated on O Street in downtown Lincoln over the years. If I’ve followed the article correctly there were eight theaters on O Street, most of which underwent name changes. We currently have the Capitol and the Kiva/State/Bourbon listed, and the Bijou/Orpheum/Rialto/Varsity (but without its aka’s.) Missing are the Colonial/Husker, the Magnet, the Elite no. 2/Palace, the Wonderland/Strand, and a 1905 house called the Lyric which is now one of the auditoriums of the Lincoln Grand multiplex.

Will Dunklin
Will Dunklin on June 22, 2014 at 7:06 pm

Joe, Well. Theatre owners and the names on their halls. Sometimes all you can do at this point is look heavenward and sigh.

My contribution to this story is the listing in a 1926 advertisement for Reproduco organs that listed the Strand in Lincoln as a satisfied customer.

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