Harlandale Theatre

5629 S. Flores Street,
San Antonio, TX 78214

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Additional Info

Previously operated by: Claude Ezell and Associates Inc., Community Theaters Inc., Paramount Pictures Inc.

Architects: W. Scott Dunne, Gilbert Santacruz

Styles: Mission Revival

Previous Names: Victor's Theatre

Nearby Theaters

1937 photo courtesy of the AmeriCar The Beautiful Facebook page.

The Victor’s Theatre sat on the south side of San Antonio, near the intersection of E. Southcross Boulevard and S. Flores Street. It was opened February 2, 1928 with Mary Astor in “Rose of the Golden West”. It was designed by architect Gilbert Santacruz. By 1929 it had been renamed Harlandale Theatre. In 1932 it was remodelled to the plans of architect W. Scott Dunne.

It had served as office space for its later years, and was vacant for quite sometime. The theatre has since been demolished.

Contributed by Melissa Martinez, Pokey

Recent comments (view all 17 comments)

flick on July 8, 2004 at 4:18 am

Please email a photo of the Hi-Ho Theater to me.



flick on July 9, 2004 at 10:07 am

Second request for a photocopy of the Hi – Ho-Theater.

Thanks, whh

melissasatx on July 9, 2004 at 10:41 am

The picture of the Hi-Ho theatre is a picture of what it looks like today. I’m sorry that I didn’t mention it on the previous statment above. If you would still like to see what it looks like, please add your email to your response.

copanogirl on October 9, 2005 at 5:23 pm

I own a souvenir program from the formal opening of the Victor’s Harlandale Theatre as it was called on February 2, 1928. It is a wonderful history of this theater and it boasted of a new Reuter organ, has a picture of the foyer (or lobby as we called it) and lists all the amenities such as indirect lighting, perfect view. smoke room, Gardiner Velvet Gold Fibre Screen, the latest in projection (Simplex) and spring time air the year ‘round. It lists all the board of directors, the builder was Mr. John T. Wilson, Jr., Gilbert Santacruz was the architect and Julio Vasquez was the decorator. It is approximately 40 pages and has numerous ads from local business including Thurman Barrett. Walter Napier was director and counselor of Victor Theatres, Inc. I spent many happy hours as a child in the 1950’s watching movies here and never knew how grand it was originally until I acquired this program.

vlazaro on March 29, 2006 at 5:40 pm

I was born and raised in the Harlandale community and, after many years, have come back. My parents moved into the neighborhood (on Cliff Avenue) in the early 1960s and I have memories of going to see movies at some of theatres mentioned above (the Texas Theatre on Saturday mornings). But I never knew that there had been a theatre in the community—literally blocks from where I grew up. If copanogirl checks this site at any point, I would very much like to learn more about Victor’s Harlandale Theatre. What a remarkable piece of memorabilia you have. Let me know!

copanogirl on June 1, 2006 at 9:16 am

I will be happy to send you pictures out of the program. I too feel a deep sense of belonging to the Harlandale community having gone to Morrill Elementary, Harlandale Junior High and Harlandale High School. It’s like walking the old streets again in an age when you felt safe in this little area. I feel very fortunate to own this program as I too never knew how grand this theatre really was. You may email me at and give me your email and I will try to copy some of the program and email them back to you. I tried to put them on this site but did not succeed.

copanogirl on June 12, 2007 at 7:00 am

I have now completed a CD of the whole souvenir program of the formal opening of the theater in 1928. If anyone is interested please contact me @
T. Loftin

DavidZornig on March 1, 2014 at 5:02 pm

Just added a 1937 photo of the Harlandale Theater.

DavidZornig on March 1, 2014 at 5:06 pm

Address was 5629 S. Flores. A Google search of Harlandale Theater San Antonio will bring up a great 2012 UTSA link called The Top Shelf by Tom Shelton with the original photo I just posted, as well as other theaters of the era.

rivest266 on January 11, 2020 at 2:12 pm

The Harlandale theatre opened on February 2nd, 1928. Grand opening ad posted.

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