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Previously operated by: J.F. Emery Circuit
Previous Names: Shakespeare Picture Hall
Located on Halliwell Lane, just off Cheetham Hill Road in the Cheetham Hill district to the north of Manchester city centre. The Shakespeare Picture Hall was opened on 14th January 1914. In 1930 it was equipped with a Western Electric(WE) sound system. In 1937 it was taken over by the J.F. Emery Circuit and they closed it on 20th January 1956.
Three days later it re-opened as the Continental Cinema screening ‘classy’ European films, opening with Fellini’s “La Strada”. This policy was short lived and it quickly began screening continental sex films with suggestive titles and horror films. The Continental Cinema was closed in early-January 1957 with Japanese monster horror film “Rodan”.
The building was later demolished and a supermarket was built on the site.
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