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Jerry Lewis Cinema
1401 S. 12th Street,
Virginia,
MN
55792
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Additional Info
Previously operated by: Jerry Lewis Cinemas
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Two malls developed by Gamble Development had common opening dates of August 19, 1971: the Mesabi Mall in Hibbing and the Thunderbird Mall in Virginia. It was a way for the development company to carve out locations for its chain of Gamble’s Discount Department Stores and Red Owl Family stores - both of which were being destroyed by competitors. The two malls would also have single-screen theaters.
Franchisee Movie World Inc. secured locations in both malls to launch 350-seat single-screen Jerry Lewis Cinema’s in each. The theatres promised family-friendly fare in their mall settings. They also had the one-button automation which was supposed to make theatre operation a snap for those without theatrical experience.
The two Jerry Lewis Cinemas opened within a day of each other. The Thunderbird Mall of Virginia was first opening on October 6, 1971 and the Mesabi Mall in Hibbing was second on October 7, 1971.
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