Cine Avenida

790 Venustiano Carranza,
San Luis Potosi

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Additional Info

Architects: Javier Vilchis Pliego

Styles: Streamline Moderne

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Cine Avenida in the 60´s

The grand Cine Avenida opened on 10th October, 1947 with 3,200 seats in orchestra and balcony levels. It stands impressively on a corner site at Avenida Venustiano Carranza and Avenida Tomasa Estevez, with a simple sweeping marquee to cover the sidewalk. The lobby is sumptuous enough to be compared with Radio City Music Hall in New York, with a long single stair rising to an open mezzanine, complete with a huge painted wall mural. Cove lights in the ceiling and around statuary niches supplement the natural light from three 2-story windows.

The entire auditorim is richly draped in multiple layers of swags and tie-backs. A cove-lit sunburst radiates from the square topped proscenium.

This architect was Javier Vilchis Pliego. The original owner was Jose Vilet, Jr.

The Cine Avenida was closed as a single screen cinema in the late-1980’s. It was taken over by another operator in the early-1990’s and converted into eight screens. It was closed in around 2005, and the building now stands unused.

Contributed by Will Dunklin, Ken Roe

Recent comments (view all 2 comments)

Ken Roe
Ken Roe on June 7, 2010 at 4:51 am

The Cine Avenida photographed in February 2007:
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Close-up of the facade:
Early evening view, in December 2006:

IgnacioA on January 3, 2016 at 8:43 pm

This is another of my favorite movie house in San Luis, way back in the 1960’s when the great Spanish singer Rocio Durcal had a couple presentations live, I saw her twice that day. She was my favorite singer from that day on.

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