Cinema 1-2-3

Shelburne Road and Interstate 189 E,
South Burlington, VT 05403

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Additional Info

Previously operated by: Hoyts Cinemas

Previous Names: Cinema 1-2

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The Twin screen Cinema 1-2 was opened on May 22, 1970 with 35mm & 70mm capability. It was operated by SBC Corp. The opening movies were “MASH” & “Goodbye Mr. Chips”. Screen 1 had 303-seats and Screen 2 had 400-seats.

In late-May 1981 a long, narrow 3rd screen was added in the front of the large lobby.

In mid-1987 it became part of Hoyts Cinemas chain. In 1991, facing new competition, the operation was repositioned as an art house movie theatre. Hoyts closed the theatre on September 4, 1989 with “Batman”, “Lethal Weapon 2” and “Eddie and the Cruisers 2”. It was taken over by the adjacent Martins grocery store and was demolished in December 1995.

Contributed by dallasmovietheaters

Recent comments (view all 2 comments)

dallasmovietheaters on October 15, 2022 at 7:37 am

SBC Management Corporation of Boston built a new cinema twin in Burlington Plaza Shopping Center in 1970. The plaza contained a Mammoth Mart and Martin’s Foods as anchors opening the new Center in 1969. The twin screen Cinema 1-2 was opened on May 22, 1970 with 35mm & 70mm capability. It was operated by SBC Corp. The opening movies were “MASH” & “Goodbye Mr. Chips”. The theatre had around 700 seats with pushback chairs and featured an art gallery that would feature local artists. About a year later, Carrol’s Development Corporation launched the Carrol’s Cinema Plaza 1 & 2 on July 28, 1971 across from the Zayre Shopping Center that would become the University Mall by decade’s end. It has its own Cinema Treasure page.

“Star Wars” was a huge hit for the Burlington Plaza Cinema opening on July 13, 1977. SBC added a third screen in late May of 1981 becoming a triplex as twin-screeners were not cutting it as the multiplex era was opening. It became the Cinema 1•2•3. Merrill Theatres, which had taken on the twin-screen Century Plaza followed that up by twinning its largest screen in June 1981 also becoming a triplex.

Hoyts Circuit took on the venue in 1987 continuing as the Cinema 1•2•3. But Hoyts closed at the end of lease on September 4, 1989 with “Batman,” Lethal Weapon 2" and “Eddie and the Cruisers 2.” Neighboring Martin’s grocery store took on the space in an expansion. Hoyts would make a major move acquiring the Merrill Theatres and taking over - among other venues - the competing Century Plaza triplex - in 1994 though closing it in 1995.

50sSNIPES on July 8, 2023 at 10:31 pm

The Cinema 1-2 was first operated by Burlington native and longtime Burlington theater operator Merrill G. Jarvis, who was also the supervisor for the SBC chain. At the time the 1-2 was still under construction, Orero J. Bernardini, the longtime owner of the Mountain View Drive-In in Winooski, on April 13, 1970 gave Jarvis and his SBC chain a long-time lease wanting them to operate his drive-in which turned into a successful deal.

The Cinema 1-2 (later 1-2-3) was also notable for its location. The theater is located a few buildings away from Ted Bundy’s childhood home on Shelburne Road, and was the closest movie theater to that significant location.

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