Rio Theatre

1205 Soquel Avenue,
Santa Cruz, CA 95062

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The Rio Theatre (Official)

Additional Info

Previously operated by: United Artists Theater Circuit Inc.

Functions: Performing Arts

Styles: Streamline Moderne

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News About This Theater

Rio, 1982

The Rio Theatre, which was built in 1949, has now reopened as a performing arts center and screens documentary movies. The Rio Theatre was purchased from United Artists before the giant theater chain filed for bankruptcy.

Contributed by Ross Melnick

Recent comments (view all 12 comments)

GaryParks
GaryParks on April 12, 2008 at 11:18 pm

I first attended the Rio in 1975, for a revival of “2001: A Space Odyssey,” paired with the European animated science fiction fantasy, “Fantastic Planet.” At this time the Rio’s auditorium was draped in crimson soundfold, and this is the look I knew during all the years I went to shows there. However, a longtime resident of the Santa Cruz area said that before the soundfold was applied to the walls, there were murals depicting women being attended by nymphs or putti or somesuch. I’m wondering if anyone will ever confirm the existence of these murals. I remember the tiered lotus wall fixtures with lighting in red and blue that I mentioned in an earlier post, and there was originally a blue-lit neon clock to the right of the screen. Also, during my earliest visits there, overstuffed couches still remained in the lobby, and there was at least one framed painting on the wall, which was clearly of 1940s vintage, depicting a vase and a bowl of fruit. Also, there was a mirror mounted in the front of the concession stand, which had a silkscreened image of a smiling woman, advertising a soft drink, probably Coca-Cola. The mirror was suffering from some oxydation of the silver and paint on its back.

GaryParks
GaryParks on May 10, 2009 at 1:45 am

If one looks closely at the first of the two photos linked to Lost Memory’s April 27 post, a hand painted poster in the display case can be seen, inviting Mothers to make use of the Rio’s Cry Room. I remember this poster, which was hand painted. I have no idea how old it was. Usually it was displayed in a freestanding poster case in the lobby, just inside the entrance doors to the left as you walked in.

CSWalczak
CSWalczak on March 15, 2012 at 2:44 pm

According to the history page on this theater’s official website, this theater was specifically built to house a “Cycloramic” screen and opened as the Rio Cycloramic Theatre. The screen was supposed to create the illusion of depth. It sounds a great deal like Cinerama. Does anyone know anything about these Cycloramic screens?

GaryParks
GaryParks on February 6, 2014 at 5:07 pm

I just heard from a friend who heard on Santa Cruz radio station KSCO that last night a driver crashed into the entrance of the Rio, taking out the ticket booth and plowing into the front doors. He then got out of the car and killed himself. More on this if I hear about it.

Joe Vogel
Joe Vogel on February 6, 2014 at 8:03 pm

CSWalczak: The 3D Film Archive says that the Cycloramic screen was introduced in 1949 for a revival of a big screen projection process from the 1920s called Magnascope. The page features this trade journal advertisement for B. F. Shearer featuring the Starke Cycloramic Screen. As the Rio was built in 1949, the timing was right for it to have been a Cycloramic house. B. F. Shearer was the leading theater supply company in the west for decades, and probably supplied the furnishings and equipment for the Rio.

Cyclorama is, of course, also the name of the large, white, usually concave backdrops that have been used in stage theaters since the 19th century.

rivest266
rivest266 on July 26, 2015 at 1:08 am

June 12th, 1949 grand opening ad in photo screen touting the Cycloramic screen.

cmbussmann
cmbussmann on February 4, 2016 at 2:49 pm

Visited The Rio just after New Year’s to see Patti Smith perform. It was incredible! And the venue has been nicely maintained. I snapped some photos of the marquee, ticket booth, & lobby which I will upload here shortly.

Trolleyguy
Trolleyguy on May 27, 2019 at 2:44 pm

Functions should include films: documentaries.

50sSNIPES
50sSNIPES on November 16, 2025 at 9:39 pm

Opened on June 12, 1949 with Sabu in “Song Of India” and Stephen Dunne in “Law Of The Barbary Coast” along with the Bugs Bunny Looney Tunes cartoon “High Diving Hare” and Paramount News. The Rio closed as a first-run house on June 4, 2000 with “Time Code” and “Center Stage”. As of 2025, the Rio now screens independent films as well as performing arts.

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