Novelty Theatre
408 San Mateo Avenue,
San Bruno,
CA
94066
408 San Mateo Avenue,
San Bruno,
CA
94066
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The Novelty Theatre was opened by 1910. The footprint of an unnamed, narrow theatre was listed on Sanborn Maps 1925 at 408 San Mateo Avenue. The Novelty Theatre in San Bruno goes back to 1914 in area newspapers and Film Daily Year Book 1926-1929 lists 260 seats.
The 1949 maps show the much larger El Camino Theatre, which opened on the site on July 29, 1930.
Contributed by
Ron Pierce
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Recent comments (view all 1 comments)
A 1995 newspaper item on the SF gate web site says the Novelty Theatre was built around 1910 and originally operated by George Roy, a partner in the San Bruno Lumber Company. However, a caption in Arcadia Publishing Company’s book about San Bruno says that the Novelty was built by Walter Ricci, who had earlier opened a bicycle shop in the town, though it gives no dates for either event.
Among the theater closings listed in the October 9, 1927 Film Daily was the Novelty, San Bruno, but I don’t know if this was the final closing or just a temporary closing.