Pleasant Valley Promenade 7

6240 Glenwood Avenue,
Raleigh, NC 27612

Unfavorite 3 people favorited this theater

Showing 23 comments

NightHawk1 on June 27, 2012 at 11:14 pm

raysson: Thanks for the correct dates regarding the Pleasant Valley’s opening and the Valley Twin’s closing. Pleasant Valley deserved to stay in business longer than it did, but the stadium megaplexes nearby pretty much killed any chance of reviving it. Second-run theaters in North Carolina are disappearing (particularly from the Triangle eastward); Raleigh still has Blue Ridge and Raleighwood, Fayetteville has the Omni Cinemas 8, and Smithfield may still have the Howell. I’m amazed that there aren’t more discount houses now, considering the ludicrous prices of the big chains. Then again, it’s cheaper to bootleg movies off the Internet (I personally don’t do this; I prefer to pay for good quality) than it is to go to even a cheap theater.

raysson on June 22, 2012 at 8:28 am

FYI: The Valley Theatres 1 & 2 at Crabtree Valley Mall closed in 1988. But the Valley and the Terrace along with the Village Twin Theatres at Cameron Village were separate movie houses since the Terrace became a discount movie house by 1989 and remained that way for five years until it became the Colony as an arthouse cinema in 1994.

raysson on June 22, 2012 at 8:24 am

I saw a lot of great movies here……. “ALADDIN” in 1992 played to capacity crowds as well as a lot of big blockbuster flicks.




“THE LION KING”, and many many more.

Anyone else have great movie memories of the Pleasant Valley Promenade Cinemas?

raysson on June 22, 2012 at 8:18 am

Nighthawk1: I have the original ads from the theatre’s grand opening. The Pleasant Valley Cinemas opened on October 27,1989,one week before the Carmike Cinema 7(that opened on November 3,1989). It was General Cinema’s first and only movie theatre in the Raleigh-Durham area. A lot of great movies played here that brought in the crowds too “Batman Returns”, “Dick Tracy”, “Terminator 2”, “New Jack City”, “Eyes Wide Shut”,“Private Parts”, “Speed 1 and Speed 2”, “Die Hards 2 and 3”, “Batman Forver”, not to mention huge crowds for “Toy Storys 1 and 2”, “Unforgiven”, and it was the only movie theatre in Raleigh that also did reissue of Hollywood classics too. I saw “A Few Good Men” here as well as “Batman and Robin”,and James Cameron’s “Titanic” that played here before capacity crowds. Pleasant Valley was a well run and very well kept multiplex during it’s heyday between the late-1980’s all the way into the 1990’s. By the late 1990’s it wasn’t elaborate enough to compete with either Carmike’s marble lobbied multiplexes or the stadium seating of two other movie theatres that were being built along that stretch of Glenwood Avenue that were the Raleigh Grande 16,that opened in 1998 and the other stadium seating megaplex,The Brier Creek Commons that opened in 2001 that put this theatre out of business. By 2000,it re-opened as a discount movie theatre under Entertainment Film Works(EFW) that really closed it’s doors by early 2001.

Micah on June 6, 2012 at 4:02 pm

I think “replaced” is the wrong choice of words. It replaced those theaters as a place for those in area to see first-run films, but Valley and Terrace were physically separate theaters. Terrace was discount for about 5 years and changed to art-house Colony Theater in 1994.

raysson on June 6, 2012 at 3:54 pm

Correction:I will post this information on this site. I have the original ads for this theatre. FYI: The Pleasant Valley Cinemas opened in October of 1989,a week before the Carmike 7 opened in North Raleigh on November 3,1989.

NightHawk1 on June 6, 2012 at 3:42 pm

Correction: the Raleigh Grande opened in 1998. It still hastened the Pleasant Valley 7’s demise, however. Stadium seating vs. slant-floor? No contest.

NightHawk1 on June 6, 2012 at 3:07 am

This theater opened in 1987, one week before the Carmike 7 (now Carmike 15) opened. I saw Howard Stern’s “Private Parts” here in 1997, choosing this theater instead of Carmike’s Park Place, Six Forks Station or Tower Merchants 6 cinemas – Carmike got my money on this movie at Greenville’s Carolina East 4. Pleasant Valley was a well-run and well-kept multiplex; it just wasn’t elaborate enough to compete with either Carmike’s marble-lobbied multiplexes or the stadium seating of the Raleigh Grande, which opened later in 1997. The Pleasant Valley 7 was probably left in better shape when General Cinema abandoned it than any theater abandoned by Carmike; it’s a shame the discount incarnation of the Pleasant Valley failed. Under GC the admission prices were too high to compete with the Carmike and UA theaters in town; GC never ran another theater in the Triangle.

PhilMarlowe89 on December 24, 2011 at 5:03 pm

Anybody know where there might be pics of the place’s interior from back when it was a theater? Or any other cool stories about it. On that note, is there anywhere I could find GCC memorabilia?

rsmayton on January 24, 2011 at 7:30 pm

I had forgotten about that. I was working at another theater and had a friend who worked there at the time and supposedly he had killed his “partner” at an apartment complex nearby then headed over to the theater and killed himself at the part in A few good men where JT walsh commits suicide. Creepy.

Mike Rogers
Mike Rogers on July 10, 2010 at 3:57 pm

From Boxoffice April 1993. Jan.5 1993 a gunman shot himself in the head at the Pleasant Valley Cinemas.While watching “A FEW GOOD MEN”,moviegoers thought it was part of the movie until they found a man slumped over a seat.Police said the man was a suspect in an earlier Raleigh shooting.The film includes a Suicide scene! Really surprized theatre folks in that area did not include this in earlier posts.

Micah on January 14, 2010 at 9:36 pm

The company that re-opened Pleasant Valley as a discount house was called Entertainment Film Works (EFW). They signed leases and opened up a handful of closed theaters around the same time as Pleasant Valley. They didn’t pay their rent or bills at most of their locations. Some of landlords threw them out, and in some locations (like Pleasant Valley) they just suddenly closed and very quickly moved out, in some cases owing thousands. They closed Pleasant Valley with almost no notice. They actually opened the theater for the day that day. After the first set of films was started, the staff was informed that they were closing effective immediately. They actually did OK there, and it seemed to be getting better all the time. I am convinced that if it was run properly it could have thrived as a discount house. For some more info on EFW, search “EFW” on the website in the “film-yak” forum.

raysson on June 8, 2009 at 11:36 am

Photo of the Pleasant Valley Cinemas is on this site from 1992….

View link

The photo contains the only General Cinema Theatre operating in the Triangle area(Raleigh-Durham-Chapel Hill)

raysson on February 2, 2009 at 3:09 pm

Once was reinstated as a discount theatre at one time to give competition to Blue Ridge Cinemas which was over on the other side of Raleigh near the state fairgrounds. The discount part of Pleasant Valley 7 didn’t work,and it closed for good after that. The area where the cinema used to be is now a Gold’s Gym.

travistarrant on September 16, 2008 at 12:00 pm

The way the hallways were leading to the screens, it felt like I was walking through an airport terminal and the employees there were just awful.

raysson on July 11, 2008 at 11:39 am

When it closed in 2001,it fell prey to the megaplexes that were being built on that strip of Glenwood Avenue
which fell to the opening of the Raleigh Grande Cinema at the intersection of Glenwood Ave. and Lynn Road and further up the street on Glenwood Avenue the Brier Creek Cinemas 14 near RDU Airport.

kencmcintyre on May 8, 2008 at 10:07 am

Some interior photos here. Function should be gym:

Penguin on August 5, 2007 at 10:35 pm

It’s a Golds Gym now :–(
I would have given anything to be able to go inside it one more time before they gutted it…it was brutal to watch.

thepod on November 28, 2006 at 7:27 am

I used to go there a lot when I was in high school in the early 90’s. It was closest to home but I hated it. More expensive than others and the seats were too close together- no legroom.

But my friends liked it, I guess because it was more expensive.

I was very excited when it reopened as a discount theater. Raleigh needs another one! I saw at least 6 movies there before it closed after 2-3 months. Pretty dissaponted that it closed. It didn’t help that it didn’t face a major road and they didn’t seem to advertise at all.

Jason3570 on November 26, 2006 at 4:03 pm

This theater was anything but typical for general Cinema oh sure the color scheme was there and the oak pannels hung on the wall but the floor was unlike any other GCC theater that I have currenly visited in that it is basicly in the shape of a seven. In that you enter into the very spacious lbby and go to your right there are 5 houses on the right hand side of the and two at the end of the hall on the left. The equipment has been sold for the site there were origanlly 3 stereo houses all of which were digital 1 dts 1 sdds and 1 dolby digital. The last I heard it was to become a gym. It’ll make a great one it has an exclusive three story parking garage dedicated to it’s use.

nutmagnet on December 24, 2005 at 7:11 pm

I want to amend my above comment.

I miss the theatre, lots of good memories.

But man I wish Curley hadnt hired the jackass that became my soon to be X husband.

nutmagnet on January 6, 2005 at 4:28 pm

I worked there for years, so sad when it closed down. I met my husband there in 1994. I cant believe that it wouldnt be a very successful discount theatre. I know that it opened as one a few eyars ago, but only lasted a few weeks.

mrpibbles on July 19, 2004 at 10:55 am

It was built in 1987, closed in 2001. It still has all of it’s original GCC building style, and for a while, EFW theaters wanted to buy it, but for some reason never got around to it.