Phipps Plaza 1 & 2 and Penthouse Theatre

3500 Peachtree Road NE,
Atlanta, GA 30326

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Additional Info

Previously operated by: ABC Southeastern Theatres, Cineplex Odeon, Plitt Theatres, Wilby-Kincey

Architects: William Bringhurst McGehee

Firms: Brookbank, Murphy & Shields, Six Associates

Previous Names: Phipps Plaza Theatre, Phipps Plaza Theatre & Penthouse

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News About This Theater

THE EXORCIST ad at PHIPPS PENTHOUSE theatre in Atlanta, Ga

The Phipps Plaza Theatre was opened December 19, 1969 with Natalie Wood in “Bob & Carol & Ted & Alice”. On December 26 1973 a second screen the Penthouse opened which was designed by architectural firm Brookbank, Murphy & Shields. It became a triple screen when the Phipps Plaza 1 & 2 March 28, 1975. The three screen set-up, lost when they remodeled the Phipps Plaza shopping centre. At one time the Penthouse was THE place to see a film in Atlanta. Typical Cineplex Odeon run into the ground death and it closed in 1991. While Plitt ran it, it was a first class operation. Some of the seats ended up at the now closed Franklin Plaza in Marietta.

A 14-screen AMC now operates from the Phipps Plaza Shopping Centre.

Contributed by Raymond Stewart

Recent comments (view all 98 comments)

treadway
treadway on August 23, 2014 at 6:42 pm

Phipps Plaza was the fanciest mall we knew of at the time in the early 1980s. It was the best place to see the 1st run movies. All of the stores were cutting edge and the theater was great.

Cliff Carson
Cliff Carson on August 24, 2014 at 7:29 pm

treadway, you are right. Both theaters (the one downstairs was single screen when it opened and the Penthouse upstairs) were plush and made the film you were seeing a memorable experience.

rivest266
rivest266 on April 8, 2018 at 5:52 pm

The 2nd screen, the Phipps Penthouse opened on December 26th, 1973. Grand opening ad in the photo section.

jumboloan
jumboloan on April 8, 2018 at 9:16 pm

I think I remember the penthouse having a lower ceiling

StanMalone
StanMalone on April 15, 2018 at 12:55 am

The twinning of the original PP was bad news to anyone who valued quality presentation. With its big curved screen, almost square auditorium, continental seating, and Ultravision projection system, it provided a moviegoing experience far better than anything else available.

This lame lineup for the grand reopening was a fitting booking for the introduction of the twins. “Prisoner” was a pale effort by Neil Simon to follow up on his two previous NYC hits, Odd Couple and Out Of Towners. It did poor business in this neighborhood that would always turn out for a movie aimed at the older audiences. As for the other one, silly story, over produced, and nice Cole Porter music ruined by two stars who could not sing.

And for this they ended the Christmas Attraction run of Young Frankenstein while it was still doing sell out business.

As for the Penthouse the photo section has some pictures taken from the booths that show how high the ceilings were.

MSC77
MSC77 on May 10, 2018 at 12:08 am

New article out on Atlanta’s large format and roadshow history. This and several other Atlanta cinemas receive plenty of coverage in the piece.

Joe Vogel
Joe Vogel on February 17, 2021 at 3:38 am

Boxoffice of December 17, 1973 said that the 516-seat addition to ABC’s Phipps Plaza Theatre, slated to open December 26, had been designed by the Columbus, Georgia firm Brookbank, Murphy & Shields.

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