RKO Rivoli Theatre

416 George Street,
New Brunswick, NJ 08901

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50sSNIPES
50sSNIPES on July 20, 2025 at 9:58 am

Closed on March 14, 1967 with Walt Disney’s “The Adventures of Bullwhip Griffin” and Jack Chaplain in “Git!”. It originally temporarily closed for renovations that was scheduled to reopen by that July, but never happened.

rivest266
rivest266 on August 24, 2017 at 2:07 pm

This opened on September 1st, 1921. Grand opening ad in the photo section.

brianm9943
brianm9943 on May 14, 2010 at 7:17 pm

I remember the Rivoli showing mostly or only Disney movies when I was young, perhaps sometime between 1960 and 1970, or at least only G Rated movies.

teecee
teecee on March 15, 2009 at 7:03 am

Old program listing 1921 movies:

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Rickyrab
Rickyrab on October 20, 2006 at 8:08 am

My bad, it IS on the list. Nevermind.

Rickyrab
Rickyrab on October 20, 2006 at 8:08 am

I’m surprised the State Theater isn’t on the Cinema Treasures list. That oughta be rectified.

teecee
teecee on September 9, 2005 at 1:58 am

Old program listing 1927 movies:

Cover:
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Inside:
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teecee
teecee on September 7, 2005 at 2:27 am

Another J&J photo:

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The Rivoli stood to the left of the towers under construction.

teecee
teecee on September 7, 2005 at 2:04 am

You can see the J&J headquarters under expansion in this photo:
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The Rivoli stood at the top of the large cleared area approximately where there is a parking lot.

teecee
teecee on September 7, 2005 at 1:54 am

The Rivoli can be seen in this photo on the right:
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It was actually across the street from where the Bank of America is today. I believe that J&J owns this land now and it is part of their corporate headquarters.