505-525 George Street,
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Greater Union Event Cinemas (Official)
Operated by: Greater Union Theatres
Firms: Roy Grounds & Partners
Functions: Movies (First Run)
Previous Names: Hoyts Entertainment Centre, Village Greater Union Hoyts Centre
This multiplex cinema was originally shared between the 3 big cinema chains in Australia ‘Greater Union Cinemas’ ‘Village Roadshow Cinemas’ and ‘Hoyts Cinemas’ when it first opened on 8th January 1977. The Hoyts Theatres had 7-screens and 4,382 seats in their Entertainment Centre. Greater Union Theatres operated the Rapallo (ex Victory Theatre from the 1930’s) and Paramount Theatre (a conversion of a factory building into a cinema in the 1960’s). Village Theatres opened a newly built 3-screen complex, and later added another two screens. These were later demolished. The Greater Union Cinemas and the Hoyts Theatres were incorportated into the current complex.
Since renovation was completed in 2001, this cinema is now the busiest cinema in Australia doing 30 - 40 thousand admissions per week and 10 - 20 thousand in quiet weeks.
It is now operated by Greater Union Theatres. In 2010, it was re-branded Event Cinemas. In June 2019 the number of screens was reduced from 17 to 15 and the total seating capacities reduced from 5,784 down to 3,347.
On May 14, 2020 planning permission was approved to demolish the Event Cinemas to build a skyscraper tower which will contain 507 apartments and a small boutique cinema which will be the only cinema operating in the city centre. In July 2021 it was announced the redevelopment has been put on hold for several years.
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