220 Jones Street,
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Power Exchange (Official)
Functions: Live Performances
Previous Names: Screening Room, Savages Theatre, Campus All Male Theatre, Chez Paree, Pink Diamonds
This converted storefront opened as the Screening Room on April 10, 1967 with “Sylvia’s Girls” & “Girls-A-Poppin”. It operated for a couple of months then closed down. It reopened on March 2, 1968 with “The Vampire Goes Courting” as one of the first theatres in San Francisco that showed hardcore porn. (Numerous other “storefront” theatres would open in the late-1960’s and 1970’s throughout San Francisco and several other cities.) Initially, the program would consist of 16mm silent loops with a record providing musical accompaniment, but eventually 16mm full-length features would take off.
In 1970, theatre owner Alex DeRenzy exhibited what was the first full-length hard porn feature, a “documentary” called “Pornography in Denmark: A New Approach”. This feature, premiered at his North Beach Movie, before transferring to the Screening Room, where it grossed $25,000 in its first week in exhibition (It would eventually gross over $2 million). The success of this theatre would lead to De Renzy operating other theatres in San Francisco for a time: North Beach Movie(another storefront theatre), Presidio Theatre (converting this neighborhood art theatre into a porn house), Centre Theatre (a Market Street second-run house converted into hard porn), and briefly the Regal Theatre on Market Street (converting from grindhouse to porn house–he operated it for about a year before the Mitchell Brothers took over–Incidentally, the Mitchell Brothers started their O'Farrell Theatre after seeing how successful the Screening Room was doing.)
De Renzy, also a prominent pornographic filmmaker between 1967-early-2000’s, would run the Screening Room until the early-1980’s, when it converted to gay porn as Savages Theatre on September 15, 1982 and later gay live shows under the name of the Campus All-Male Theatre. By 1986, it was still screening all-male XXX films.
An operator changed the place to a female strip club called Chez Paree, which met some opposition from a pastor who is operating a religious school next door. It then operated as a ‘gentleman’s club’ known as Pink Diamonds. From 2010 it became a sex club named the Power Exchange.
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