Rosebud Cinema

6823 W. North Avenue,
Wauwatosa, WI 53213

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Rosebud Cinema (Official)

Additional Info

Previously operated by: Marcus Theatres, Standard Theaters Management Corp.

Functions: Movies (First Run)

Previous Names: Tosa Theatre, Rosebud Cinema Drafthouse

Phone Numbers: Box Office: 414.763.7975

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News About This Theater

Rosebud Cinema

Opened as the Tosa Theatre in 1931, and was previously owned by the Milwaukee based Standard Theaters Management Corp. and Milwaukee-based Marcus Theatres chain. The theatre was purchased by Jay Hollis in 1999, who has since shown first-run films at the Rosebud—which is in direct violation of the terms of the property’s sale.

Since that time, Marcus Corp has sued Hollis and recently offered a settlement that would have Hollis donate money to charity. Hollis has claimed that if he can’t show first-run films, the Rosebud will be forced to close.

The story was turning into something of a soap opera in the area with the determined Hollis defiant to the end and appearing in several newspapers and broadcast outlets to plead his case. The Rosebud Cinema Drafthouse was closed in March 2020 due to the Covid-19 pandemic. In October 2023 it was announced that there were plans to reopen the theatre in January 2024. It reopened on February 14, 2024 with Dakota Johnson in “Madame Web”.

Contributed by Ross Melnick

Recent comments (view all 15 comments)

rivest266 on October 16, 2010 at 10:19 pm

Small grand opening ad is on this page at
View link

TLSLOEWS on October 18, 2010 at 10:37 pm

Nice offical website for the Rosebud.

vclamp on February 22, 2012 at 6:27 am

A sad day indeed. “Times and Rosebud theaters to permanently close” article links:,69667/

The land was purchased in 2007 at the height of the ‘real’ estate bubble, and now there is now way the bank will help them recover.

BigScreen_com on February 22, 2012 at 7:15 pm

The Times and Rosebud aren’t completely down, the bank is talking about having former owner Joy Hollis run the theaters in receivership.

New life for Rosebud, Times theaters? –

Here are some photos of the Rosebud Cinema Drafthouse, including when it was still the Tosa Cinema:

Rosebud Cinema Drafthouse Photo Gallery –

LouRugani on February 22, 2012 at 11:32 pm

Former owner Jay Hollis has been hired to manage and keep the TIMES and ROSEBUD open while a search convenes for a new owner. AnchorBank of Madison had foreclosed on the mortgages, but the bank said today that the theaters will remain open. Hollis, a former painting contractor, created the Rosebud in 1999 after redoing the former Tosa Theater, and sold it in 2007. After owner David Glazer said the two theaters would close during the first week of March 2012, AnchorBank spokesman Timothy Carter said Hollis was hired by Siegel-Gallagher, the court-appointed receiver of the properties, to begin operating the theaters beginning March 1 throughout receivership while a new owner is found. Byron Butler, the senior vice president of marketing at AnchorBank, called Hollis “the original visionary” and said it was appropriate to continue operation with such a leader.

CSWalczak on April 10, 2012 at 10:12 pm

This theater and another in Milwaukee are now closed but may reopen after all of their current financial troubles are resolved: View link

JerryEiff on March 14, 2019 at 10:34 am

Undoubtedly one of the areas most well run and comfortable neighborhood theaters. It offers wine, pizza and other upscale items and couch seating. Like sitting in your living room. No chance of closing or not running first run movies anymore.

LouRugani on November 2, 2023 at 7:21 pm

There’s a plan to reopen the ROSEBUD Theatre after more than three years.

The theatre near North Avenue and 68th Street closed in March 2020 because of the COVID-19 pandemic. Alderman Andrew Meindl, who oversees that district, told WISN 12 News the owner is targeting a Christmas return. Meindl said the owner plans reopening the ROSEBUD as a first-run theatre with newly-released pictures.

A community-owned theatre group is looking to turn the ROSEBUD into a community-led nonprofit. The owner told Ald. Meindl he will continue working with the group on a possible transfer of ownership in 2025.

Trolleyguy on December 4, 2023 at 3:45 am

In-depth story here. The website says it will reopen in January 2024.

BigScreen_com on February 14, 2024 at 2:24 am

The theater is reopening February 14, 2024:

Wauwatosa, WI: Rosebud Cinema Reopens [Feb 13, 2024]

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