240 East Avenue,
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The Little Theatres (Official)
Previously operated by: Jo-Mor Theatres
Styles: Art Deco
News About This Theater
- Dec 19, 2011 — WXXI, Little Theater announce merger
The 300-seat Little Theatre is located on Rochester’s historic East Avenue, only about two blocks from the Eastman Theatre, and has been continuously operating since opening on October 17, 1929. The Art Deco style façade is covered with large plates of shiny black terra cotta and trimmed with aluminum which is cast into designs typical of late-1920’s modernism. The theatre has its original marquee. The original vertical sign was replaced in the early-1930’s with a more elaborate neon version.
In the 1960’s the auditorium was given an uninspired face lift. As downtown Rochester lost business to the suburbs the Little Theatre went into decline.
This state of affairs continued until the 1980’s when a new owner began to aggressively market the theatre, and launched an expansion program. While keeping the original auditorium intact, the Little Theatre has expanded by forming four new auditoria in surrounding structures and has also added an upscale coffee and snack bar designed to appeal to those who come to view the foreign and independent films.
The Little Theatre currently is one of Rochester’s most popular spots.
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