733 Boylston Street,
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A hole-in-the-wall sharing its street address with two popular jazz nightclubs (Paul’s Mall and the Jazz Workshop), the Cinema 733 was known for its calendar of ever-changing double features. It opened on December 25, 1970 with Michel Duchaussoy in “This Man Must Die”.
They flooded the city with monthly calendars that simply listed the names of films, dates, and times, with no descriptions. They assumed that you had already heard of the films but had missed them in their first or second runs, or just wanted to see them again.
Each double feature would play for a day or two, then be replaced by another one. The films were usually recent Hollywood or art-house hits, interspersed with occasional older films such as a Marx Brothers festival.
After the 733 closed in the late-1970’s, the same owners put out similar schedules for first the Harvard Square Theater and then the Janus Cinema.
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