Ellwest Stereo Theater
723 7th Avenue,
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I found this XXX porn theater mentioned in a pair of NY Times articles about the City’s efforts to “clean up” the mid-town area of sex-oriented businesses. Apparently, there was also a sister theater that shared the same name located at 155 W. 47th Street. I presume that both were among the many storefront and office space conversions to mini-cinemas that occurred in the area from 1969-73.
In one of the Times articles, an Ellwest employee describes both theaters as exhibiting only “soft, soft-core pornography”, while another boasted of their cleanliness and decor of “wall to wall carpeting and red drapes”. NYPD officers were not impressed with either theater’s appointments and confiscated film from the projection booths that a judge deemed to be unquestionably hard-core.
According to one Times article, the 7th Avenue theater was to have been evicted from its premises (as was Chelly Wilson’s Eros 2 on 8th Avenue) by March 28th, 1973. An article from July of that same year, however, notes that the State Supreme Court had ruled favorably for the Ellwest and issued a restraining order against the police sergeant who had been spearheading the campaign against the Ellwest and other local adult establishments.
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