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Previously operated by: Warner Bros. Circuit Management Corp.
Architects: Paul J. Henon, Jr., William H. Hoffman
Firms: Hoffman-Henon Co.
Styles: Atmospheric, Spanish Moorish
Previous Names: Warner's Embassy Theatre, Warren Theatre
Located on the Boardwalk near the Million Dollar Pier and built on the site of the Great Northern Opera House. The Warner’s Embassy Theatre had its inaugural opening on June 19, 1929 with Warner Bros. ‘All Color, All Talking, All Dancing’ “On With the Show” plus a stage show. A gala opening happened on 22nd June 1929. Designed by Philadelphia architectural firm Hoffman-Henon Co. in a Spanish Moorish-Atmospheric style, seating was provided for 4,189, with 2,628 in the orchestra, 1,251 in the balcony and 310 loge seats. The proscenium was 65ft wide. It was equipped with a Wurlitzer 4 manual, 29 ranks organ which was opened by organist Stuart Barrie.
In the 1950’s it was renamed Warren Theatre and later became a live venue, attracting artistes such as Katherine Cornell, Brian Aherne, Diana Barrymore, Walter Slezak, Sam Levine, Jane Meadows & Julie Harris. On July 29, 1960, “Windjammer” was presented in CineMiracle 3-strip projection. It had reverted back to the Warner Theatre by the time it closed by 1966 and was converted into a bowling alley.
By 1978 the lobby was in use as a pizza parlor. In the late-1970’s the auditorium and main lobby were demolished to make way for a casino. The façade, which is listed on the National Register of Historic Places was preserved and served as the Boardwalk entrance to Bally’s Casino. In January 2021 news is that Caesars Atlantic City is getting a new theatre and a resident show in the first quarter of 2023. The project will incorporate the façade of the former Warner Theatre from 1929, which is part of the casino’s exterior facing Boardwalk.
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Recent comments (view all 68 comments)
You can see the marquee in this postcard:
The marquee can be seen in this 1941 photo:
There was a mention that in the summer of 1959 or 1960 Windjammer played in Cinemiracle at the Warren. I can’t find any ads for this. All I see are ads for live shows during those two summers. In late 1960 the interior was demolished.
Never mind, I found an article that says Windjammer will start on July 29, 1960 at the Warren.
Strange that I see articles in July 1960 that also mention its going to be razed in the fall 1960.
I have two original seats from the Atlantic City Warner Theatre. There are two figures in Moorish-style clothing depicted in the cast iron seat sides. Based on what I’ve seen in old photos, those seats were originally painted with different colors for contrasting details, but at some point they were repainted a uniform brown (no doubt to save money.) I’m considering repainting, but only if I can identify the original color scheme (all photos I’ve found of the AC Warner seats are b&w.) Does anyone know what the original colors were for my seats? Thanks.
Reopened as Warren By Hamad theatres on June 18th, 1958 and closed later that season. It reopened on July 29th, 1960 with “Windjammer” in the cinemiracle process. Ads posted.
Opening announcement, claims 5,000 seats.
Warner Theatre opening 19 Jun 1929, Wed Atlantic City Daily Press, Atlantic City Gazette-Review (Atlantic City, New Jersey) Newspapers.com
Jerry Lewis and Dean Martin on stage on July 15th, 1954 World premiere of “Living it Up” 10 Jul 1954, Sat Press of Atlantic City (Atlantic City, New Jersey) Newspapers.com
This theater was called the Warner when it closed not the Warren. The name should be changed.