New Ivy Theater

The New Ivy Theater was opened December 11, 1910 by Margaret Garnier on the corner of Annette Street and N. Villere Street. It featured vaudeville acts and moving pictures along with a four piece orchestra. Mentioned were an asbestos-lined motion picture box, eight exits, “regulation opera folding chairs” for seating, six dressing rooms and a balcony for colored patrons. While the number of seats is illegible in the article, it did mention the theater played to 1,800 people in three performances on its opening night.

In October 1914, it was alleged the New Ivy Theater was the largest motion picture house in the city. A 1918 article stated seating for 1,200. It was affiliated with Saenger Theatres for a time before it underwent renovations in 1928.

On December 21, 1930, an hour before opening time, flames rushed through the theater “following a blaze from a film”. At the time the Ivy Theatre burned to the ground, it was owned by United Theaters, Inc. based in New Orleans, LA

The theater was advertised as both “Ivy Theater” and “New Ivy Theater” at least through 1922.

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