Comments from rivest266 - Cinema Treasures

rivest266 commented about Menomonee Falls Cinemas on Oct 22, 2010 at 5:20 pm

This opened on March 6th, 1998.
View link on page 32 (google has it sideways)

rivest266 commented about Menomonee Falls Cinemas on Oct 22, 2010 at 4:55 pm

rivest266 commented about Marcus Cinemas on Oct 22, 2010 at 4:44 pm

This opened as Marc 2 on April 6th, 1972.
The grand opening is on the upper right of the page at
View link
It was billed as The Theatre of Tomorrow.

rivest266 commented about Mayfair Theatre on Oct 21, 2010 at 9:02 pm

October 9th, 1963 full page with picture is at
View link
November 18th, 1983 ad for the twin is at the upper left of the page at View link

rivest266 commented about AMC Mayfair Mall 18 and IMAX on Oct 21, 2010 at 8:58 pm

I guess they wanted to give Marcus a little spanking.
You can see the grand opening ad at
View link
Marcus had a lot of counter ads in that section of the newspaper.

Marcus had free popcorn in all its theatres in Milwaukeeland to try to keep the crowds away from the Mayfair.

rivest266 commented about Tower Cinema on Oct 21, 2010 at 8:48 pm

This opened as Value Cinemas Brookfield on June 30th, 1995.
The grand opening ad is at View link

rivest266 commented about Capitol Cinemas on Oct 21, 2010 at 8:46 pm

June 23rd, 1995 grand opening ad is at
View link

rivest266 commented about Tower Cinema on Oct 21, 2010 at 8:31 pm

This was opened as Value Cinemas- Brookfield and renamed Tower Cinemas in April of 2000. It also had eight cinemas.

rivest266 commented about Ruby Isle Theatre on Oct 21, 2010 at 8:16 pm

This was opened on June 22nd, 1966 by Prudential Theatres.
Grand opening ad:
View link

It became an United Artists in 1969.

rivest266 commented about Marcus Majestic Cinema on Oct 21, 2010 at 7:58 pm

For a major flagship theatre of Marcus, they did not spend much for the grand opening ad.
View link

rivest266 commented about North Shore Cinemas on Oct 18, 2010 at 7:42 pm

This opened on November 16th, 1990
ad is at
View link
It now has only 10 screens including the Ultra screen.

rivest266 commented about Bluemound Drive-In on Oct 18, 2010 at 7:06 pm

July 10th, 1959 ad for a new refreshment building is at
View link

rivest266 commented about Southtown 5 & 6 on Oct 18, 2010 at 5:13 pm

December 23rd, 1966 ad (with picture) can be found at
View link

rivest266 commented about South Shore Cinemas on Oct 18, 2010 at 7:08 am

October 26th, 1990 grand opening is at
View link
It opened with just four screens and expanded to 10 by the end of 1990.
13 screens in 1995 and 16 in 2000

rivest266 commented about Bluemound Drive-In on Oct 17, 2010 at 10:17 pm

June 18th opening ad ad Drive-In can be found at
View link

rivest266 commented about Showtime Cinema on Oct 17, 2010 at 11:43 am

This opened on November 21st, 2003
Grand opening ad is at View link

rivest266 commented about Bradley Symphony Center on Oct 16, 2010 at 7:52 pm

Grand opening ad for Warner
View link

rivest266 commented about Zenith Theatre on Oct 16, 2010 at 7:48 pm

Oldest ad is at View link

rivest266 commented about Esquire Theatre on Oct 16, 2010 at 6:49 pm

October 22nd, 1965 opening as Esquire ad is at View link
larger ad from October 21
View link

rivest266 commented about Villa Theater on Oct 16, 2010 at 5:39 pm

December 22nd, 1962 grand opening ad can be found at
View link

rivest266 commented about Rosebud Cinema on Oct 16, 2010 at 5:19 pm

Small grand opening ad is on this page at
View link

rivest266 commented about Uptown Theatre on Oct 16, 2010 at 4:16 pm

September 1st, 1927 pre opening ad is at View link
September 3rd is missing from the Google archive.

rivest266 commented about Towne Theatre on Oct 16, 2010 at 4:10 pm

December 26th, 1946 ad is at View link
(turn to the next page for the ad.)

rivest266 commented about Tower Theatre on Oct 16, 2010 at 3:55 pm

May 1st, 1926 ad View link

rivest266 commented about Times Cinema on Oct 16, 2010 at 3:48 pm

This opened on June 17th, 1935
They did not have much money for a large ad at the time.
first directory ad is at View link